Founded in 2004, Audience Measurement Analytics Ltd. (aMap) is India’s only and the world’s largest overnight television audience measurement system. With the latest technology and system driven procedures for collecting and disseminating reliable and quality data, aMap's panel of TV viewing households covers towns with 1 Lakh+ population spread all over the country. Markets reported by aMap include those uniquely covered by it such as Jammu, Guwahati, Bihar and Jharkhand. aMap publishes audience measurement data on an overnight basis which is the norm in many countries the world over.

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