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Reports ---------------------------------
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| In the aMap software, Target
Groups can be defined using a combination of the parameters
below: |
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| Household
Criteria: |
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| 1. |
SEC: A1+,
A1, A2, B1, B2, C, D, E1, E2 |
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| 2. |
Language Spoken at Home:
Hindi, Marathi, Gujarati, English, Punjabi, Konkani, Tamil,
Telugu, Kannada, Rajasthani, Malayalam, Urdu, Bengali, Sindhi,
etc.
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| 3. |
Monthly Household Income (MHI):
Up to 2,400, 2,501-3,000, 3,001-4,000, 4,001-5,000, 5,001-6,000,
6,001-7,000, 7,001-8,000, 8,001-10,000, 10,000-12,000, 12,001-15,000,
15,001-20,000, 20,001-30,000, 30,001-40,000, 40,001-50,000,
50,001-Rs.100,000, Above Rs.100,000, Don't know/ can't say
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| Durable Ownership |
Vehicle Ownership |
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| 4. |
Refrigerator |
9. |
2 Wheeler |
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| 5. |
Washing Machines |
10. |
4 wheeler costing less than Rs. 500,000 |
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| 6. |
Air Conditioner |
11. |
4 wheeler costing more than Rs. 500,000 |
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| 7. |
PC / Laptop |
12. |
Age of youngest person in Household: Can be defined
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| 8. |
Type of TV: Colour, BW, with or without remote |
13. |
With and without cable or satellite connection |
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14. |
Household with/without children |
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15. |
Size of Household: User-defined |
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| Individual Criteria: |
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| 16. |
Gender: Male/Female |
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| 17. |
Age: |
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| a. |
User defined: From 1 To 120 yrs |
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| b. |
Predefined Age Groups also available |
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| 18. |
Chief Wage Earner |
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| 19. |
Education |
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| a. |
Illiterate |
e. |
Some college but not graduate |
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| b. |
Schooling up to 4 yrs |
f. |
Graduate/ post graduate - General |
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| c. |
Schooling 5-9 yrs |
g. |
Graduate/ post graduate - Professional |
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| d. |
SSC / HSC |
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| 20. |
Occupation |
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| a. |
Unskilled worker |
g. |
Business with +10 Employees |
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| b. |
Skilled worker |
h. |
Self Employed / Professional |
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| c. |
Petty trader |
i. |
Clerical / Salesmen |
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| d. |
Shop Owner |
j. |
Officer/Executive-Junior |
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| e. |
Business with no employees |
k. |
Officer/Executive-Middle Or Senior |
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| f. |
Business with 1-9 Employees |
l. |
Students/Kids/Retired/Non Working |
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| 21. |
Occupation Status |
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| a. |
Working/Earning |
d. |
Studying in School |
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| b. |
Housewife (Working) |
e. |
Studying in College/ University |
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| c. |
Housewife (Not Working) |
f. |
Kids/ Retired / Non Working |
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| Defining TGs by Viewership |
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| 22. |
TG can be defined by intensity of viewing:
Heavy viewers, Light viewers can be defined by Seconds viewed
or Percent of broadcast viewed.
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| 23. |
TG can be defined by viewership of a particular
channel / program / ad
For example: Jassi… viewers (Sony) viewership on Kyunki…(Star Plus)
OR Viewership of Pepsi Ad viewers (at least 5 times) for Coca
Cola Ads
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aMap subscribers can access an archive
of Indian TV ads under this service.
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Dashboard.is
aMap's proprietary application that plays a TV program recording
and charts a selected viewership metric across three selected
target groups. For a demonstration of this application, please
write to
research@audiencemap.com. At present this service is available
in Bombay, Delhi, and Calcutta only.
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| Content Analyzer |
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| Content Analyzer is aMap's proprietary content analysis tool for analyzing the contents of a film recorded in mpeg format. This tool consists of two key modules. The first module is used to bookmark an mpeg file at desired locations. It can play an mpeg file in forward and reverse directions at various speeds (at normal, and 2, 3, 4, and 8 times the normal speed, and frame-by-frame). |
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| Screenshots |
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| View slideshow of screen shots of aMap reports. |
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| Support |
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aMap subscribers have access to an on-line user guide, available on aMap's secure server. This guide is accessible only to the subscribers of aMap through a VPN connection.
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