|
|
Did You Know? |
| Cable homes in 1 to 10 lac towns of Gujarat, MP and Chhattisgarh top the list of zappers amongst All India Markets
(Net reach of households indulging in zapping at least once). Zapping behaviour in these two markets is 36% higher than the All India figures for the month of October (Oct. 1 - Oct. 26). All India rankings are displayed in table 1.
|
| Market |
NR% (HH_CS) |
| Gujarat 1-10 Lakh |
133 |
| MPCH 1-10 Lakh |
129 |
| AP 1-10 Lakh |
128 |
| Kerala 10 Lakh+ |
124 |
| Maharashtra 10-40 Lakh |
121 |
| Gujarat 10 Lakh+ |
119 |
| WestBengal 10-40 Lakh |
119 |
| Kerala 1-10 Lakh |
118 |
| HPCHP 10 Lakh+ |
118 |
| Orissa 1-10 Lakh |
116 |
| UP 10 Lakh+ |
116 |
| MP 10 Lakh+ |
115 |
| Maharashtra 1-10 Lakh |
114 |
| Contd. |
|
| Market |
NR% (HH_CS) |
| HPCHP 1-10 Lakh |
114 |
| AP 10-40 Lakh |
113 |
| TN 10-40 Lakh |
109 |
| Bihar&Jhar 10 Lakh+ |
107 |
| TN 1-10 Lakh |
103 |
| UPUT 1-10 Lakh |
101 |
| Kolkata |
92 |
| Rajasthan 10 Lakh + |
90 |
| Hyderabad |
86 |
| Rajasthan 1-10 Lakh |
86 |
| Bangalore |
85 |
| Mumbai |
84 |
| Chennai |
81 |
| Delhi |
79 |
|
|
|
Table 1: Zapping behaviour of Individual Markets Indexed to All India(Reach of Zapping, 24 hrs. average aMap)
|
| |
Individuals in cable homes and belonging to SEC D & E exhibit higher than average tendency to zapping and the Zapping Prime time Starts from 7 PM and lasts till 11:00 PM. The peak is achieved between 8:30 PM and 10:00 PM. |
| |
|
Figure 1:
Zapping behaviour of All India. CS D and E exhibit high tendency to indulge in zapping
|
|
|
| |
| |
| If you need specific insights, please write to oxygen@audiencemap.com. |
| |
| |
