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Did You Know? |
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Did you know how the viewership of Mass channels changed on the night of 4th May, 2007.
Indian Idol and Sa Re Ga Ma Pa, two marquee programs were launched by Sony Entertainment Television and Zee TV respectively. |
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| Figure 1: Ratings for 2100 to 2200 Timeband on SET (NWE India, C&S4+, aMap) |
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As is visible from figure 1, the channel improved on its performance. SET improved its channels share amongst six mass channels and got the second highest channel share on Saturday (figure 4).
Sa Re Ga Ma Pa improved the ratings of Zee TV on the day of launch as well as on Saturday( figure 2), it also helped Zee TV to the best channel share in this time band on Saturday (figure 3) |
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| Figure 2: Ratings for 2200 to 2300 Timeband for Zee TV (NWE India, C&S4+, aMap) |
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| Figure 3: Channel Share Movements for 2200 to 2300 Timeband (NWE India, C&S4+, aMap) |
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Figure 4: Channel Share Movements for 21:00 to 22:00 Timeband (NWE India, C&S4+, aMap) |
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| If you need specific insights, please write to oxygen@audiencemap.com. |
