Audience Measurement and Analytics

Did You Know?

Intensity of competition index is arrived at by deducting the channel share of a given channel from the channel share of the leading channel (Star Plus) for the given week. Index scores closest to zero indicate higher competition in the genre.

Ratings for 21:00 to 22:00 Timeband on SET (NWE India, C&S4+, aMap)

Figure 1: Channel Share of Various Mass Channels vis. a vis. Star Plus (NWE, CS HW, 24hrs avg.)

The genre is said to be hypercompetitive if most of the index scores are closer to zero.

If you need specific insights, please write to oxygen@audiencemap.com.

DecisionCraft Analytics Ltd.

Data Modeling Partner