Metrics | White Papers | Contact
Technology | Methodology | DSS | aMap Reports | Content Analysis| Yesterday | Research Lab | Oxygen | Home  

Did You Know?

A typical GEC

  • Broadcasts 2 - 2.5 hours of on air promotions every day.
  • Airs six thousand to thirteen thousand promo spots in a month.
  • Airs more than six hundred spots in a day

Almost 30% of these spots are aired between 2 AM to 6 AM.

In a city like Mumbai channel promos can make more than three million contacts in a month. For NEW (North West East) this could go up to more than three billion contacts in a month for a front line GEC.
 
Table 1: A typical Promo Schedule for a GEC
                   (Direct report from aMap Reporter) 		Table 2: Schedule of a Weekday Prime Times Show

Schedule

GEC (13291 blocks)

 

Mo

Tu

We

Th

Fr

Sa

Su

 

 

 

 

 

 

 

 

whole day

1948

1739

1791

1824

1832

1947

2210

 

 

 

 

 

 

 

 

02:00-06:00 h  

572

575

550

585

603

652

528

06:00-12:00 h

248

234

382

344

382

365

333

 

 

 

 

 

 

 

 

12:00-14:00 h

119

120

126

137

162

151

166

14:00-17:00 h

304

165

139

214

206

181

220

17:00-18:00 h

105

49

35

91

74

53

108

 

 

 

 

 

 

 

 

18:00-18:15 h

14

8

9

11

12

13

13

18:15-18:30 h

37

24

28

24

24

10

29

18:30-18:45 h

5

6

4

5

4

13

15

18:45-19:00 h

12

10

8

13

20

14

24

 

 

 

 

 

 

 

 

19:00-19:15 h

5

7

9

8

10

15

25

19:15-19:30 h

23

21

18

19

20

20

32

19:30-19:45 h

10

12

9

11

9

10

22

19:45-20:00 h

18

18

20

18

18

17

27

 

 

 

 

 

 

 

 

20:00-20:15 h

11

11

9

8

7

4

25

20:15-20:30 h

21

17

15

20

11

22

25

20:30-20:45 h

12

8

7

11

11

20

23

20:45-21:00 h

12

11

20

13

10

19

13

 

 

 

 

 

 

 

 

21:00-21:15 h

13

18

13

15

9

11

24

21:15-21:30 h

25

22

21

25

21

11

17

21:30-21:45 h

8

10

4

3

4

13

16

21:45-22:00 h

16

17

17

18

12

12

22

 

 

 

 

 

 

 

 

22:00-22:15 h

10

9

9

13

16

8

30

22:15-22:30 h

27

19

19

12

9

7

19

22:30-22:45 h

18

26

23

15

12

16

16

22:45-23:00 h

20

20

17

15

14

20

20

 

 

 

 

 

 

 

 

23:00-02:00 h

283

302

280

176

152

270

418

 

 

 

 

 

 

 

 

Schedule

Prime Time Show (361 blocks)

 

Mo

Tu

We

Th

Fr

Sa

Su

 

 

 

 

 

 

 

 

whole day

77

66

65

44

28

35

46

 

 

 

 

 

 

 

 

02:00-06:00 h

27

15

18

18

10

9

10

06:00-12:00 h

15

12

16

6

6

6

14

 

 

 

 

 

 

 

 

12:00-14:00 h

3

4

2

1

1

4

2

14:00-17:00 h

4

7

6

5

5

6

1

17:00-18:00 h

3

5

3

1

1

-

-

 

 

 

 

 

 

 

 

18:00-18:15 h

2

1

-

1

-

-

-

18:15-18:30 h

-

-

-

1

-

-

-

18:30-18:45 h

3

1

2

1

1

1

1

18:45-19:00 h

-

1

-

-

-

-

1

 

 

 

 

 

 

 

 

19:00-19:15 h

1

-

-

-

1

1

-

19:15-19:30 h

-

-

-

-

-

-

1

19:30-19:45 h

2

3

2

2

1

-

1

19:45-20:00 h

2

-

1

1

-

-

1

 

 

 

 

 

 

 

 

20:00-20:15 h

-

-

-

-

-

-

-

20:15-20:30 h

1

1

1

-

-

-

1

20:30-20:45 h

-

-

-

-

-

-

1

20:45-21:00 h

4

3

3

3

1

-

-

 

 

 

 

 

 

 

 

21:00-21:15 h

-

1

-

-

-

-

2

21:15-21:30 h

-

-

-

-

-

1

-

21:30-21:45 h

-

1

1

-

-

1

-

21:45-22:00 h

1

-

-

-

-

1

-

 

 

 

 

 

 

 

 

22:00-22:15 h

1

-

-

-

-

1

-

22:15-22:30 h

1

1

1

1

-

-

-

22:30-22:45 h

-

-

-

-

-

-

1

22:45-23:00 h

1

2

-

-

-

1

1

 

 

 

 

 

 

 

 

23:00-02:00 h

6

8

9

3

1

3

8

 

 

 

 

 

 

 

 

 
As one can see Sundays get the maximum spots.
 
Figure 1: A typical reach frequency chart for GEC promos 65 @ 3+.
 
Reach frequency chart for GEC promos 65 @ 3+.
 
Figure 2: Reach Curve for all Promos
 
Mum+Del+Kol+10L+towns of HPCHP,MP,Raj,Guj,UP,Mah+1-10L towns of HPCHP,MP,UP / target group cs fem
Reach Curve for all Promos
 

Figure 3: Reach of a Prime Times Serial in May 06

 
Reach of a Prime Times Serial in May 06
 
 
If you need specific insights, please write to oxygen@audiencemap.com.
 
  
 
 
      
 DecisionCraft Analytics Ltd.   
Data Modeling Partner 
 
©2003-2008 Audience Measurement and Analytics Ltd.
All Rights Reserved.