Audience Measurement and Analytics

Krrish Vs. Koi Mil Gaya

Sunday 6th May, 2007 saw Krrish going head to head with Koi Mil Gaya on Star Plus and Sony Entertainment Television.

Ratings for Four Hour Timeband starting 8:00 PM (NWE India,C&S4+,2000 - 2400, aMap)

Figure 1 : Ratings for Four Hour Timeband starting 2000 PM
(NWE India,C&S4+,2000 - 2400, aMap)

Figure 1 clearly shows the increase in ratings that Krrish got vis. a vis. Koi Mil Gaya. In terms of the timeband numbers ratings of Star Plus went up by 116 % and its market share also increased by 109%. The biggest contributor towards this was the 60% rise in usage per viewer.

As is visible from figure 1 Sony Entertainment Television gained during the breaks and over all it improved its ratings for the timeband by 39%.

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DecisionCraft Analytics Ltd.

Data Modeling Partner