This analysis studies the behaviour of audiences across various days of the week and the spread of viewers of a set of channels. As is expected majority of the viewers watch any of the three channels on one day of the week (% against 1).
The difference comes when we study the percentage of total viewers of a channel that watch on two days, three days and so on. This basically means the success of pushing a viewer to more days if it enters the channel on any one day. New programming, in this case weekend programming can play an important role in achieving this and increasing the gross impressions for the channel.
If effect these graphs show the success of exploiting net reach of a channel and converting it into enhanced gross reach.
There is clear evidence of success as for all the three channels under study we see an increase in the percentage of viewers that watch the channel (week 22) for 4 – 7 and a corresponding decline in the percentage of people watching the channel for only one day (as compared to week 17). |
