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Viewing Behaviour in Week IV – A Review of Prime Time |
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Kaun Banega Crorepati (KBC 3) was launched on Star Plus on 22nd January 07 and the following article analyses the flow of audiences and repeat viewership of Zee TV and Star Plus in the fourth week of January on All India markets.
Table 1, exhibits the audience of KBC (5 mins. consecutive) as the base and examined their viewing behaviour before and after the program. 49% of the viewers were already in the Star Plus environment watching Kasauti Zindagi Ki on Star Plus (22nd January 07), 47% and 40% stayed on to watch Kahaani Ghar Ghar Ki and Kyunki respectively for atleast 5 minutes. 13% and 16% of these viewers also watched Kasam Se and Saat Phere respectively.
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| Date |
Channel |
Programme |
Time |
NR% |
| 22.01.07 |
Star Plus |
Kasautii |
20:30 |
48.6 |
| 22.01.07 |
Star Plus |
KBC |
21:00 |
100.0 |
| 22.01.07 |
Star Plus |
Kahaani |
22:00 |
47.0 |
| 22.01.07 |
Star Plus |
Kyunki |
22:30 |
40.4 |
| 22.01.07 |
Zee TV |
Kasamh Se |
20:57 |
12.7 |
| 22.01.07 |
Zee TV |
Saat Phere |
21:27 |
15.7 |
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Table 1: Viewing Behaviour table for Star Plus & Zee TV
(All India, C&S4+) |
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Figure 1: Repeat Audience for KBC SRK across week 4
(All India, C&S4+, 1st episode as base) |
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| As seen from the figure above, out of the viewers of 1st episode of KBC, 42% watched the second episode and 34% came back to watch the 5th episode, which was broadcast on 29th January 07.
Repeat viewers for various programs in the same week are shown in figure 2. |
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Figure 2: Repeat Audiences for Star Plus & Zee TV programs
(All India, C&S4+, Week 4, 21:00-22:00, Monday audiences as the base) |
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| If you need specific insights, please write to oxygen@audiencemap.com. |
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