Soaps and Strips – Repeat Viewing

To understand the repeat viewing levels of some top rated shows we took 22 episodes of each of the weekday strips and calculated the repeat viewing using the viewers of an episode as the base. Though the soaps were on different channels, both had 30% of repeat viewing. The target group was defined as all those viewers who watched the base episode for five minutes or more and their viewership was tracked for all the episodes over the month. Repeat viewing is exhibited as net reach that each of the episodes has in the above defined target group.