Archives
Page 1 | 2
Global Media and Communications Industry October, 2006 (Download .pdf 197 kb)
 The development of global media in the last two decades has been shaped primarily by privatization of television and mass acceptance of new broadcast technologies in many European and Asian markets. Other major factors impacting the global media industry are relaxing of norms on media ownership, increasing parallel lifestyles in many urban areas across the globe and saturating demand for media products in developed economies of the world. Read more
Splintered Audiences and Optimizers September, 2006 (Download .pdf 518kb)  Media industry is besieged by fragmentation with multiple suitors for consumers' time (prime or otherwise). Look at the larger, picture television fragmentation is but a pimple on the face of larger fragmentation that we face in everyday life. Burgeoning real estate market, multitude of shopping malls replete with varied product choices amongst almost all categories be it perfumes, automobiles or even holiday destinations; even for spending money we have to swim through a deluge of choices. Read more
A Premium for Prime Time! August, 2006 (Download .pdf 222kb)
 It is the most important medium for viewers, on an average it reaches to 80% of homes (NWE India) and those who watch it, watch six hours of it everyday. The key issue for a broadcaster is to aggregate audiences and maximize the realization from the sales of these audiences, whereas the key issue in media selection is selecting combinations of programs most likely to be viewed by the targeted product user or owner group at cost effective rates. Read more
The Audience Product July, 2006 (Download .pdf 253kb)
 In the mass communication process the audience product is formed by continuous interaction of consumers with media organizations and audience measurement firms. Both the institutions are important to the exercise of creating the audience product as, without media firms, no audience exist to be measured and without measurement firms no tangible data exists to be sold to the advertisers. The advertisers that are trying to reach out to their target audience actually purchase them before they are actually produced by the media. Read more
360
Degrees view of TV Audience - Everyday
June, 2006 (Download .pdf 241kb)
 Media
buyers pay per viewer, as per an article that
appeared in Advertising Age in March 2004 in response
to Broadcasters Audience Research Board's (BARB)
decision to start reporting on 30 second basis
wherein each and every advertising spot could
be measured and all the advertisements in a break
had a unique rating figure. Advertisers were then
required to pay for only the reached viewers.
Thirty second reporting coupled with overnight
ratings evoked immense interest amongst advertisers . . . read more
Global Television Audience Research May, 2006 (Download .pdf 239kb)
 We are living in an era of product deluge, media proliferation and audience fragmentation. In effect broadcasters and marketers have to fight for their piece of the economic pie. To achieve this, both need to identify further market segments and rifle desired products/content to designated segments with maximum efficiency and effectiveness.
Globally, the same efficiency sought in the world of broadcasting and advertising is also being sought in television measurement. Innovations and improvements. . . . read more
Defining Tomorrow April, 2006 (Download .pdf 97.3kb)
 The rapidly changing mediascape and time poor consumer has placed the business of media and entertainment under extraordinary pressure. Digital technologies, shifting consumer behavior and demands for accountability threaten-in some cases already have damaged--decades-old business models. As the industry confronts change, it is increasingly clear that the tools and key metrics used as the basis for hundreds of billions of dollars spent on media, especially TV and print, may no longer be adequate to the task.... read more
Page 1 | 2
| 
