Metrics | White Papers | Contact
Technology | Methodology | DSS | aMap Reports | Content Analysis | Yesterday | Research Lab |  Oxygen | Home 
 



Metrics --------------------------------


Following are definitions of various TV viewership metrics available in aMap Reporter- aMap's online reporting application. More details and examples on these metrics are available on aMap's Support Server accessible to aMap's subscribers.

  TERM   DEFINITION
 
1.
=
 
2.
=
 
3.
=
 
4.
=
 
5.
=
 
6.
=
 
7.
=
 
8.
=
 
9.
=
 
10.
=
 
11.
=
 
12.
=
 
13.
=
 
14.
=
 
15.
=
 
16.
=
 
17.
=
 
18.
=
 
19.
=
 
 
 
aMap Reports
 
aMap Reports
 

View slideshow of screen shots of aMap reports.
 
 
Resources
 
Resources
 
 
 
 
 
 
 
 
 
   
DecisionCraft Analytics Limited      
DecisionCraft Analytics Ltd.
Data Modeling Partner
 
©2003-2008 Audience Measurement and Analytics Ltd.
All Rights Reserved.