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Decision Support System --------------------------------
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Strategy
and innovations are two vital instruments for competitive
success. Information is the backbone for decisions,
though its full value is realized only when linked to
strategy and innovations. Intelligence plays a critical
role in this regard. Conceptual knowledge and logic
are two ingredients of intelligence. "Intelligent
Systems" are created by integrating concepts
from quantitative (e.g. mathematics) and qualitative
(e.g. ethics) domains with logical frameworks or processes.
In this age of information explosion,
a plethora of operational level solutions have emerged
that support transactions. Competitive strategy however
requires linking information with intelligence.
aMap, in collaboration with DecisionCraft Analytics
Limited, offers Decision Support System development
consulting services. These services are powered by DecisionCraft's
strong modeling expertise.
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Some typical areas where intelligent DSS can create
significant value are:
1.
Revenue management
2.
Understanding the drivers of TV viewership
3. Program scheduling
4. Pricing Solutions
5. Media plan optimization
6. TRP forecasting
7. Media buying
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| Intelligent Systems |
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DecisionCraft's solutions are
based on concepts of Intelligent Systems.
Intelligent Systems are strategic tools whereas Transaction
Systems are operational tools. While Transaction Systems follow
static, arithmetic and repetitive logic, the Intelligent Systems
follow algebraic, geometric and analytical logic.
Critical elements that distinguish Intelligent Systems are:
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- Recognition
- Feedback
- Corrections
- Learning
- Warning
- Adaptation
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Intelligent Systems are structured on:
- Formal Information
- Transaction Accounting
- Intelligence
- Conceptual Knowledge (e.g. Decision Theory)
- Subjective Information (e.g. Preferences, Experience)
- Analytical Logic (like Algebraic, Statistical or Geographic
Models)
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