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| For Advertisers |
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Check Yesterday's ad spot delivery for immediate action
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Track viewership of spots in core TGs e.g. Housewives with Washing Machines, College Students in SEC ABC etc.
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Monitor the efficiency of ad spends and take action to avoid overspending or under spending
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| For Media Planners/Buyers |
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Make a media plan based on customized TGs specific to your client's brand
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Identify opportunities immediately by tracking new channels/programs the next day
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Check audience deliveries for your clients' campaigns immediately and take action
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Keep daily track of the aired ad spots vis-à-vis the ad schedule
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For Broadcasters
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Check yesterday's program performance
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Track viewership in TGs like Housewives, Chief Wage Earners, and many more…
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Check on any lost business opportunity for Sales by tracking competition & take immediate action
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Keep daily track of the distribution of your channel
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Audience Measurement & Analytics Limited brings to you aMap, the only overnight TV Audience Measurement System that provides data on multiple dimensions like demographics, ownership, viewership etc. |
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The television advertising industry in India is a complex and dynamic one with media choices increasing everyday. New channels are launched; new genres are established; brands are targeting niche audiences. In this scenario there is a need to find a perfect channel fit for the brand. The financial risks are too high and one needs to take action immediately to make the best of every rupee spent, therefore, the need for an overnight measurement system. The heterogeneity amongst consumers and their diverse spending patterns call for a more robust system for audience measurement on a much larger sample size. |
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aMap addresses these needs through: |
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- Overnight Measurement
- Customisation of Target Groups
- A Robust System
- Decision Support Systems
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aMap uses the latest technology and system driven procedures for providing the most reliable and quality data. |
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With aMap, one can check Ratings till Yesterday in TGs like: |
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- Housewives with Washing Machines
- Chief Wage Earners with PCs
- Graduates & Post Graduates
- Businessmen in SEC A, B
- College Students with Car at Home
- And many more…
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aMap OMS Audience Research Laboratory inaugurated at MICA |
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 aMap OMS Audience Research Laboratory was inaugurated on October 28, 2006 at MICA campus in Ahmedabad. Audience Measurement & Analytics Ltd. (aMap) - Asia's first and only overnight audience ratings service, Optimum Media Solutions (OMS) - a media independent agency, have set up “aMap OMS Audience Research laboratory" at MICA campus.
The laboratory is equipped with aMap data machines for overnight data on television viewing of urban India, state-of-the-art viewing station where content across nine channels can be monitored. Located inside the 19 acre campus of MICA, the laboratory is a unique collaboration between an audience research organization (aMap), Media Specialist (OMS) and premier educational institute in the field of communications (MICA). Read more. |
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